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Human behaviour sneaks into money decisions more than we realise. A passing
impulse, a familiar shortcut, a "this feels right" moment, they all influence how we save and
invest. These patterns are called investment biases, and they often lead us away from what actually
works.
Our Investment Mistakes campaign brings these little habits to life through everyday
situations, so you can spot the same behaviours in your financial choices and avoid decisions you
may regret later.
That sudden burst of confidence that goes from “I’ve got this” to “oh no, I really don’t”?
You’re going to recognise this one. Watch the film to see what happens next.
That sudden burst of confidence that goes from “I’ve got this” to “oh no, I really don’t”?
You’re going to recognise this one. Watch the film to see what happens next.
Following what everyone else is doing, even when it’s not right for you.
Thinking you know more than you actually do, and taking bigger risks because of it.
Giving too much importance to what happened recently and ignoring the bigger picture.
Looking only for information that supports what you already believe.
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Treating money differently based on arbitrary categories rather than viewing it holistically.
Sticking to old habits simply because change feels uncomfortable.
Choosing what you already know, even if better options exist.
Focusing only on what grabs attention and ignoring what truly matters in the long term.
Avoiding decisions out of fear of making a mistake and regretting it later.
Feeling the pain of losses more strongly than the pleasure of gains.
Relying too heavily on the first number or information you see, even if it’s irrelevant.
Continuing with a decision because you’ve already invested time, money, or effort in it.
Believing after the fact that an outcome was predictable all along.
Judging decisions based on information that is easiest to recall, not most accurate.
Taking credit for successes while blaming external factors for failures.
Joining in simply because many others are doing the same thing.
Preferring immediate rewards over better outcomes in the future.
Biases make investing emotional. Mutual Funds make it structured. With professional management, diversification, and discipline, they help you stay focused on your financial goals instead of short-term impulses.
Pick a goal below and see how Mutual Funds can help you get there.
Invest through SIPs or a lumpsum to potentially grow your money over time.
Use our SIP investment calculator to estimate returns and plan better.
Invested Amount
₹ 24,00,000
Total Investment Value
₹ 44,80,718
Invested Growth
₹ 20,80,718
Aim to grow your investment, then withdraw a fixed amount monthly through an SWP.
Use our SWP Calculator to plan a steady income stream.
Investment Amount
₹ 1,00,00,000
Residual Amount
₹ 35,76,823
Amount Withdrawn
₹ 1,20,00,000
Build wealth with SIPs or lumpsum investments, then switch to a lower-risk fund and start an SWP when you need regular income.
Use our calculator to plan both potential growth and withdrawals.
Investment Amount
₹ 24,00,000
Investment Value
₹ 45,79,494
Amount Withdrawn
₹ 24,00,000
Residual Amount
₹ 53,98,625
Disclaimer: Past performance may or may not be sustained in future and is not a guarantee of any future returns. Please note that these calculators are for illustrations only and do not represent actual returns. The calculator alone is not sufficient and shouldn't be used for the development or implementation of an investment strategy. This tool is created to help the investor take an informed decision and is not an investment process in itself. Investors are advised to seek professional advice from financial, tax and legal advisor before investing.
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They are natural behaviour patterns that influence how we make money decisions, often without realising it.
Because recognising them helps you make more thoughtful, goal-aligned financial choices.
Yes, new investors, seasoned investors, even finance professionals. No one is fully immune.
By providing diversification, structured investing, professional management, and long-term discipline that keep emotions in check.
Start by identifying your financial goal, investment horizon, and comfort with risk. Use the calculators above or speak with your financial advisor.